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According to Kotler – by Philip Kotler
Kotler on Marketing – by Philip Kotler
1001 Ways to Market Your Books, Sixth Edition – by John Kremer
Smart Marketing for Associations – by M. Michelle Poskaitis
The Brand Mindset – by Duane E. Knapp and Christopher W. Hart
Planned Giving Essentials – by Richard D. Barrett
Digital Handshake – by Susan Harman, Roberta Moore and Jerry Starr
More Words That Sell – by Richard Bayan
A New Brand World – by Scott Bedbury and Stephen Fenichell
Marketing Phrase Book – by Gail Hamilton
Achieving Sponsorship Success – by Elizabeth H. Blume
