Association Marketing & Sponsorships – Recommended Books

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According to Kotler – by Philip Kotler

Kotler on Marketing – by Philip Kotler

1001 Ways to Market Your Books, Sixth Edition – by John Kremer

Smart Marketing for Associations – by M. Michelle Poskaitis

The Brand Mindset – by Duane E. Knapp and Christopher W. Hart

Planned Giving Essentials – by Richard D. Barrett

Digital Handshake – by Susan Harman, Roberta Moore and Jerry Starr 

More Words That Sell – by Richard Bayan

A New Brand World – by Scott Bedbury and Stephen Fenichell 

Marketing Phrase Book  – by Gail Hamilton

Achieving Sponsorship Success – by Elizabeth H. Blume

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