What is the range of activity in an association government affair program?

Association government affairs programs vary in their comprehensiveness. The list below represents potential levels of commitment to the government affairs program that an association should consider. – Informational – Marketing and Pubic Relations/Education – Reactive Lobbying – Proactive Lobbying – Grassroots Development – Legislative Relations – Media and Member Relations Your association’s leadership, membership and staff should take into account stakeholder buy-in and funding, and carefully consider whether a basic government affairs program will suit their organizational needs or whether a broader, all-encompassing program better suits the members’ needs. An all-encompassing program will tend to yield more success and will more greatly enhance the value of membership in any association. However, this needs to be balanced with the other priorities and resources available in the association. What level does your association’s government affairs program operate at currently? Has this changed over time?